...where distraction is the main attraction.

Monday, January 11, 2021

2021 will be different......on the blog, I mean

Yeah, sorry, I can't make any promises about everything else in 2021, but Diving for Pearls will take a different route than in previous years. It's going to be a year made up almost entirely of deep dives. There won't be one-week themes, there will be two- to six-week themes, often focusing on a single distillery or brand. I've previously tested this out with Ben Nevis, Glenfiddich and Black & White. But this year the review clusters will be longer and often consecutive.

I recognize this may not be a popular approach, and I may lose some or many of my readers. It also doesn't follow the current system through which we all receive information, with new data being blasted constantly in our direction. And that's fine. Whisky reviews are disposable things, but I'd rather create something more interesting for me, something potentially more constructive for someone out there or right here.

By taking this approach I am not criticizing bloggers who post a half-dozen or more whisky reviews in one sitting. That's their approach, and they cover a hell of a lot more ground than I do. I just don't have the capacity, with my health or my time, to burn through whisky at that pace. And I wouldn't trust my senses after the third pour anyway. I'm not built like that.

2021 will not only mark my tenth full year of whisky reviews, but it may also bring my 1500th review. So I'm going to try to focus, slow things down and maybe learn something. Feel free to duck in and duck out as I go down this path. Each extensive series will have a HQ/Home post with links to each review, so hopefully folks can follow along. This blog doesn't work without its readers, but it's also worthless if the writer isn't fully engaged with his subject matter. We begin again tomorrow.