Hmmm......just glancing at current international business and political news and......oh look, the Western world has officially entered the GREED IS FUCKING GREAT AND PEOPLE ARE FUCKING* SHEEP era. Of course, the world whisky industry has been in that mode for at least four years now, and I don't see any chance of it stopping until there is no world whisky industry. In the most recent occurrence of customers-be-damned behavior in the whisky world, Booker's bourbon will see its retail price double. The online bourbon community had some feelings about it, to put it mildly.
For those of you who are Booker's fans—though I am not amongst your number—I understand your frustration. Suntory has done a crap job with many of their brands for some time now. I'm sorry to see this habit bleeding over into American whisky. But for those of you who keep raving about what a great business maneuver this is, all I have to say is...Who cares? Seriously. Who cares if it's great corporate strategy? Do you have considerable financial investments in STBFY? Are you an employee of Beam Suntory? If the answer to the previous two questions is "no", then why do you feel the need to cheer this avarice? This price bloating has no positive effect on your life, but will have very negative repercussions on your purchasing power, and (if you even are a whiskey fan you may want to be concerned that this) will have more destructive long term effects on the bourbon industry than whatever short term gains Suntory may hope to achieve. Or maybe you just want to see the whole whisky industry collapse. I wish I could join you in that endeavor, but I can't. There are millions of people employed by these companies and peripheral industries. When the whisky boat sinks, it ain't the corporate officers who drilled the hole that suffer. It's the blue-collar workers who don't have a lifeboat.
In honor of this latest cheerful news, I will review the following whiskies this week:
Wednesday - Booker's bourbon, batch C05-A-12
Thursday - Booker's bourbon, batch 2015-06 Noe's Secret
Friday - Baker's 7 year old bourbon
*adjective or verb?