Once upon a time, circa 2015, Brown-Forman announced a new product called Jack Daniel's Single Barrel Barrel Proof (yes, more barrels in the name than in the whiskey). I saw the announcement on Twitter, and retweeted it with my always insightful analysis. I can't find the tweet, but I'm pretty sure it was:
#barf.
Some Twitter followers took umbrage to my observation and replied with similarly honed reflections along the lines of:
Y U mad bro.
There were three reasons Y I mad bro.
- The quality of Jack Daniel's Old No. 7 is an embarrassment to all Americans, no matter one's political leanings.
- I had never liked any American whiskey produced by JD's owners.
- Everything Brown-Forman touches turns to brown.
Ownership: Brown-Forman Corporation
Region: Lynchburg, TN
Age: ?
Outturn: ???
Alcohol by Volume: 64.9%
(from a bottle split)
| Full Strength 64.9%abv | Diluted to 50%abv | Diluted to 46%abv | Diluted to 43%abv |
|---|---|---|---|
| The nose is approachable! Peanut butter fudge, mint leaf, and carob arrive first, followed by sundae cherries and burnt tree bark. | The nose has more vanilla and pastry. A few dried apricots with a dash of clover honey and a splash of balsamic vinegar. | A straightforward mix of mint, menthol, lemon, and barrel char fills the nose. | Wood spice and a mix of citrus zests in the front, and jasmine blossoms in the back of the nose. |
| The palate is HOT, surprise! It's also peppery, sweet, and minty, with piles of burnt wood, and a hint of earth. | More approachable, but still very oaky, in fact here's where the bitter oak arrives, in the palate. Some decent tart limes mix with honey and cinnamon. | Like the nose, the palate is more focused: ginger, bitter oak, and sour citrus. | The bitter oak mellows out in the palate, which is now mildly sweet and filled with caramel and mint. |
| The finish is all hot char, menthol, and lime. | Hot char and limes again in the finish, but with some honey too. | It finishes with sour citrus, heat, and bitter oak. | It finishes tart, bitter, and woody. |
| Summary: The nose is kinda nice, but the mouth's oak and heat assault overwhelms all else, predictably. | Summary: I'm loving the nose here, and the palate improved...until the bitter oak appeared. The finish remains monolithic. | Summary: The citric acidity and woody bitterness were almost unpalatable. I considered dumping the rest at this point. | Summary: A big improvement over the 46%. The finish remains the weak point, but I could see how this would work for cocktails or casual summer sipping. |







