...where distraction is the main attraction.

Wednesday, April 18, 2012

Random Booze Nooze

Moët Hennessy (a Diageo competitor) just reported a kickass 1st Q of 2012.  In the whisky world, Moët owns Glemorangie (the newly-official whisky of the British Open) and Ardbeg (official whisky of Outer Space).

But what caught my eye in the news report was this:
This year, Moët & Chandon is abandoning its well-known White Star non-vintage offering in the U.S., replacing it with a newer Moët Impérial variant, which has been gradually transitioning into the brand’s primary global non-vintage offering since 2007. Bucking the increasing popularity of sweet wines in the U.S., Moët Impérial is a drier style than White Star, made with 30%–40% Pinot Noir, 30%–40% Pinot Meunier and 20%–30% Chardonnay.
Kristen and I had noticed the White Star brand receding and the Imperial brand taking its place for the last couple of years.  Good to see they're going drier!  Now, is the American palate ready for it?  Or is Moët going to help bring folks over to the Dry Side?

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